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Our Mission
Our Vision
Our mission is to serve beauty industry professionals, educators, and brand founders through strategic branding and design. We create identities that are purposeful, and built to elevate both artistry and business.
Our vision is to empower beauty professionals by giving them the tools to present themselves with clarity, confidence, and authority. We aspire to be the creative partner that transforms artistry into identities that grow with the business behind them.
Our Values
Our work is guided by clarity, sophistication, and strategy. We believe every design choice should be intentional and aligned with business goals. With a focus on longevity and refinement, our values ensure the brands we create outlast trends while staying true to the artistry of the beauty industry.
Nue Muse was founded by Celia, a licensed cosmetologist with years of hands-on experience in the beauty industry. While pursuing her bachelor's degree in Strategic Communications and Advertising from the University of Houston, she worked in makeup artistry and gained a deep understanding of the needs of professionals from behind the chair.
Her career expanded with a renowned global haircare company serving both professionals and consumers, where she gained valuable insight into how beauty and business intersect on an international scale. This unique background allows her to approach branding with a balance of artistry, professionalism, and strategic direction.
With this expertise, Celia founded Nue Muse to help beauty professionals step into brands that are as polished, refined, and enduring as their craft.